In 2013 The 20/20 Group turns 10 years old, and we’re proud as punch! The idea for the business started because we recognised a gaping hole for a professional marketing consultancy in the Cairns region. But we were also experienced enough in commercial management to know that marketing should never be planned and carried out in isolation of other business strategies. So we put together a tight-knit team of experienced professionals whose combined skills have allowed us to work with clients on a number of different levels, whether they need us to prepare a business plan, undertake community consultation, secure an all-important tender, or simply write a small classified ad. We’ve done it all!
Ten years on, and we’ve honed skills we didn’t know we had, worked alongside some talented and memorable staff, and stuck steadfast and true to our original business objectives:
Strategic planning, business planning, feasibility study...call it what you will, The 20/20 Group knows how to ask the right questions, dissect the answers, and apply an outcome-driven approach to the strategic planning process. But don’t just take our word for it.
For us, research is about drawing out perceptions and opinions, and – as importantly - knowing how to scrutinize the feedback. We specialise in focus groups, interviews and community and stakeholder consultations; and provide many other qualitative research and evaluation services for corporate and Government clients. Read More.
All the strategic planning and research in the world means nothing unless it results in communicating the right message to the right audience. We can help you design and roll-out all your advertising, PR, on-line and other marketing and communication material. Take a look at a couple of our showcases.
Preparing government tender responses and grant applications requires focus, a keen understanding of the process, and business writing skills. The 20/20 Group has all three in spades, and is also experienced in copywriting for advertising campaigns and brochures, media releases, presentations and speeches. Read More.
"Melanie and Jodi from The 20/20 Group worked tirelessly in preparing a business plan and investment strategy for my company. The world of air-conditioning and refrigeration is highly technical, competitive and specialised. From a standing start, they showed they were able to quickly identify the key issues, grasp a good understanding of the technology and run with the ball. They asked the right questions, adopted an intelligent approach to the tasks at hand, and demonstrated their ability to think strategically – all key skills in business planning. They not only delivered the goods, they made the process enjoyable; and our on-going friendship long after the ink has dried on the final report is testament to this."
Peter Courtenay, Managing Director, ERA, Malanda
"There are many self-proclaimed ‘professionals’ in the field of business planning and market research. The 20/20 Group suggests “we look closer”. I attest that this company does much more than this; they really ‘go the extra yard’. My association with Melanie and Jodi over the past year has resulted in a very productive professional outcome, but it has also been one of a shared journey, one in which I have no doubt The 20/20 Group was genuinely involved with and cared for the success of our company, and as a director of a company, one can ask no more than that."
Geoff Clarke, General Manager, Chameleon Research and Development, Rockhampton×
"The 20/20 Group was pro-active, they really involved themselves. They presented us with an overview of how they saw our requirements, and what type of research was best suited to give us the answers we needed. We will use The 20/20 Group again. The investment was made and the new facility has opened. It's early days but we feel it will be a tremendous success. We have spent many millions and looking back, the focus groups gave us marketing intelligence that was invaluable. It was money well spent."
Mark Kamsler, General Manager, Pacific International Hotel, Cairns
"I contracted Gaye Scott from The 20/20 Group to manage the community consultation for the former Douglas Shire Council’s draft Planning Scheme, which introduced a ban on development of 330 properties north of the Daintree River. Few, if any consultation programs implemented by local governments in Australia have resulted in such intimate knowledge of the landowners affected. The 20/20 Group organised and ran dozens of stakeholder meetings – in the Cow Bay pub, a football field, community halls and even one on the banks of the Bloomfield River."
Mark Kelleher, Manager Corporate Services and Assistant CEO of former Douglas Shire Council×
Showcase – St Mary’s Download Showcase PDF
Showcase – Trinity Blue Download Showcase PDF×
“As a not-for-profit organisation, winning tenders is absolutely crucial to our business, and the value of these tenders can run into the millions. My team is extremely good at delivering employment support services to people with a mental illness. That’s where our skills lie and that’s what I want my staff to focus on. The 20/20 Group, on the other hand, is extremely good at writing tender submissions. We need to know that our tender writer is going to be completely focused on the task at hand and not get distracted by the day to day demands of the business. For The 20/20 Group, this type of work is their day to day business. Losing a tender because you used the wrong font, or misunderstood the wording of a criteria is a very hard lesson to learn. That’s why we use The 20/20 Group. They know what to look for: those pitfalls, traps, hoops, and hurdles of government tenders that are so easily missed on the first reading, or if you don’t know what you’re looking for. It gives us huge confidence to know that someone is completely focused and in control of the tender writing process.
Not only are they great at the detail, but they bring with them a professional dispassion that allows them to guide us through the process and advise us on what is truly relevant to each tender. They have the capacity to research and substantiate the claims in our tender submissions. They know how to source the right information, but more importantly, they know how to interpret it and make it relevant. They also have an extensive network of business contacts, and the ability to pick up the phone and talk to the right people to get the right answers. The time and skill it takes to source and then filter external data and information is invaluable.
No-one can claim 100% success rate in tenders, but using The 20/20 Group for us has meant the wins have well and truly outnumbered the losses and I don’t think I could honestly say we would have had the same results if we had attempted those tenders on our own.”
Dorothy Dunne, CEO, Worklink Employment Support Group Inc.×
Gaye has a solid background in market research covering product improvements; new product development; comparison of reach and frequency of media options in Cairns market; customer satisfaction research in the shipping; aviation and legal fields; and brand awareness and attitudes of customers in the education field. Her research experience covers design of research methodology, preparation of questionnaires, fieldwork, interpretation and analysis of data collected and provision of written reports.
Gaye’s community engagement experience includes managing resident complaints regarding aircraft noise and other impacts from airport operations. Gaye has managed community consultation programs regarding development projects in or adjacent to World Heritage Listed rainforest and on beachfront land and has managed the public consultation phase for two Council planning schemes. Her experience encompasses designing community engagement plans, designing workshops, chairing public meetings, identifying stakeholders and managing media.
Gaye has been working in the marketing field for over 25 years. Her experience spans a diverse number of industries to include consumer products, the food service industry, media, finance, tourism, aviation and maritime. It also encompasses a number of roles including market research analyst, product manager and marketing manager.
After starting her career at Egg Farmers of Victoria as product manager, Gaye moved into a market research role and Bowater Scott. In mid 1980, Gaye moved to North Queensland and worked at The Cairns Post in the advertising department and then moved to take up a marketing position at Northern Building Society, now Bendigo Bank.
Gaye joined Cairns Port Authority’s marketing department in 1990 – primarily assisting with the opening of the new International Terminal at Cairns Airport and in 1992 was appointed marketing manager, responsible for the marketing of both the airport and seaport. In 1998 the role was expanded to incorporate management of the retailers and concessions in both the international and domestic terminals at Cairns International Airport.
In the two years prior to co-founding The 20/20 Group, Gaye fulfilled the role of marketing manager at MacDonnells Solicitors (now MacDonnells Law), a statewide law firm.
Gaye has an associate Diploma of Marketing and is a Committee member of Cairns SKAL.
Melanie has had extensive experience in all aspects of strategic planning and marketing including qualitative research and evaluation, feasibility studies, communication and advertising strategies, and corporate branding. Melanie is also skilled in writing tender submissions and grant applications, speeches and presentations, advertising campaigns, press releases, direct mail, newsletters and other corporate documentation and printed marketing material.
Melanie has over 20 years’ experience in business management, marketing, advertising and the media. She began her career as an Editorial Assistant for the UK’s Financial Times and ‘cut her marketing teeth’ in a specialised financial publishing company in London before moving to Sydney in 1985.
Melanie’s experience includes six years in the advertising industry in Sydney, during which time she graduated in the top 10% of AWARD School (Australian Writers and Art Directors). In 1991 she moved to Cairns and for three years worked as a Marketing Consultant for a number of clients in retail, property development and tourism, as well as state and local government.
She then had seven years with Delfin Ltd (now Delfin Lend Lease), one of Australia’s pre- eminent creators of residential land development. During her time with Delfin, Melanie undertook a variety of roles including North Queensland marketing manager, project manager in Cairns (the first female project manager for Delfin and the first to come from a marketing rather than engineering background), regional manager for North Australia (covering Cairns, Townsville and Darwin), national marketing manager and chairman of the National Marketing Executive.
In 2001 Melanie left Delfin to start up her own marketing business, The Edge Marketing Group, working for a range of clients developing marketing and business plans, conducting customer research and profiling, writing advertising campaigns, promotional videos, corporate profiles, and tenders. In October 2002, Melanie co-founded The 20/20 Group with her two fellow directors.
Melanie is a Certified Practising Marketer and a member of the Australian Marketing Institute. She sits on the Queensland Government’s Mentoring for Growth Panel; she is a business consultant and mentor for Indigenous Business Australia, and a registered consultant on DEEWR’s Research, Evaluation and Analysis Panel. Melanie is the Chair of Tourism Kuranda, and a past President of the Cairns Business Women’s Club.
Jodi has had extensive experience in all aspects of business management. In addition to consulting to businesses across a broad range of industries as a director of The 20/20 Group, Jodi spent the previous ten years in senior management positions. Her understanding of managing all aspects of a successful business is comprehensive and includes strategic business planning, financial management and reporting, strategic human resource advice and management, and implementation and improvement of systems and processes.
Jodi is also skilled in tender writing and bid management with experience in planning, writing and managing critical bids and tenders to deadlines for numerous clients. Jodi also consults to Boards and Management Committees on Corporate Governance.
Jodi’s enthusiasm with business growth and management was sparked growing up and working in the family commercial cleaning business.
After completing her secondary studies in Cairns she attended the University of Southern Queensland and achieved a Bachelor of Business with a double major in Accounting and Economics. She then worked in the human resources division of Placer Pacific, a multi-national gold mining company, with operations in PNG. She was responsible for managing all aspects of a fly-in fly-out workforce of over 400 mining employees including recruitment, induction and immigration issues.
In the early nineties Jodi joined the Japanese owned Traveler Corporation, initially as their North Queensland Regional Accountant. She was quickly elevated to the position of North Queensland Regional Manager being the company’s first Australian female manager. In this role she was responsible for three tourism retail outlets located in prime tourism locations in North Queensland and managing a workforce of over 40 employees and contractors. Within nine months of taking the reins, she turned a significant trading loss into a profit.
Jodi spent three years as the Practice Manager of one of North Queensland’s leading commercial and litigation law firms. She managed all aspects of the practice encompassing finance, personnel, IT, administration and marketing. In 1998, Jodi was head-hunted to oversee and manage the property and infrastructure of Cairns International Airport, operated Cairns Port Authority. This portfolio included land, building and office accommodation leases, two retail precincts at the domestic and international terminals with 35 retail outlets and all license agreements associated with the management of airport terminals, ground transport operations and public car parks.
In 2002, Jodi co-founded The 20/20 Group with her two fellow directors. In addition to providing professional consulting services, she holds the position of Managing Director.
Jodi holds a Bachelor of Business degree from University of Southern Queensland. She holds professional membership (MAHRI) with Australian Human Resources Institute and is one of three external members appointed to the Audit Committee of Cairns Regional Council. She is the immediate past Chair of the Management Committee of Worklink Employment Support Group Inc. (a position she held for 13 years) and was appointed a life member in 2010 for her 16 years of service to the organisation. She is past secretary of Cairns Business Women’s Club Inc. She is a consultant and mentor of Indigenous Business Australia, and a registered consultant on DEEWR’s Research, Evaluation and Analysis Panel and panel member for Queensland Rail’s Workplace Intervention Consultancy Services.
Tracey has had extensive experience in all aspects of accounting and taxation in both the public accounting and private company sectors. Her experience includes financial and management accounting, financial forecasting, financial management and taxation. She has experience in using a number of high level accounting software programs including SAP, Oracle and Microsoft Dynamics.
Tracey’s near 20 year career includes experience in both public and private sector organisations. Beginning her working life as an undergraduate with Price Waterhouse, she completed her tertiary qualifications while gaining invaluable experience on small business clients. She progressed through the ranks of Price Waterhouse and completed her professional qualifications with the Institute of Chartered Accountants in 1998. During the eight years with PW, Tracey worked on both small business and corporate clients, undertook taxation consulting, business reviews and audit work. She was also seconded to work at the Cairns Port Authority for three months to undertake a fixed asset accounting project.
Upon completion of her professional qualifications, Tracey, took two years leave of absence and headed to London for the work/travel experience. While in London, Tracey worked in temporary roles with leading multi-national companies including NEC and Data General. These roles were financial and management accounting based.
Returning home to Cairns, Tracey, was asked to re-join the newly merged PriceWaterhouseCoopers as a Senior Tax Manager where she was responsible for taxation consulting for large corporate clients as well as GST reviews and training for both corporate and government clients.
In 2001, an opportunity arose for Tracey to move into the private sector and take up the role of Financial Controller firstly for the Raging Thunder Adventures Group (until June 2004) and then for the Down Under Tours Group (until May 2010). These roles allowed Tracey to utilise her accounting training, together with gaining valuable experience in the financial management of corporate entities and invaluable experience in the local tourism market. Tracey joined The 20/20 Group in May 2010.
Tracey holds a Bachelor of Business Degree and is a Chartered Accountant, holding current membership of the Institute of Chartered Accountants. She is a past president of the Rotary Club of Cairns and Chair of the Management Committee of Worklink Employment Support Group Inc.
The 20/20 Group has just completed an Operational and Financial Plan for a regional museum which explores the implications of a major refurbishment to the heritage listed building it occupies; and the opportunities presented by a contemporary and bespoke new home for its collection.
Working with a team of other experts, The 20/20 Group recently contributed to the development of a social and economic impact study for a new coal mine in Central Queensland. The 20/20 Group met with landowners, industry representatives, Government agencies and local residents to research and evaluate attitudes and perceived impacts of the project on two local communities.
The 20/20 Group recently prepared a marketing plan for a mortgage broker with offices in multiple regional centres, who is rebranding and relaunching the business. We are now in the process of assisting with the roll-out of the marketing strategy, which will include a mainstream advertising campaign, on-line and electronic communications and other promotional activities.
The 20/20 Group recently prepared a $1.5m tender submission to the Australian Government on behalf of a client, a not-for-profit organisation which provides support and employment services to people with a mental illness. We were delighted to hear that the bid was successful in an email from our client which said, "I firmly believe our success was in the way you developed this tender for us. We beat some very big players to win, and we would really like to thank you for all your hard work in bringing this tender together for us."
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