Strategic Marketing Plans

Marketing planning is essential if you don’t want to waste your money on inappropriate advertising and sentimental sponsorships because it sounded like a good idea at the time.  A marketing plan should provide a comprehensive – but user-friendly - blueprint for the future marketing direction of your company. It should be a practical and everyday guide that performs the following key functions:

• It should demonstrate an understanding of your market and your position in it, the extent and threat of your competitors, and who your customers are, and how their needs can be met.
• It should articulate the overall vision, branding, and marketing objectives for your company  – the cornerstone from which all future marketing activities should relate back to, to ensure that every marketing dollar is maximised.
• It should provide an action plan to achieve the objectives: a practical tool detailing timing, costs, responsibilities and performance measures.
• It should be designed to achieve realistic goals in a timely and cost effective manner, which ultimately contribute to the bottom line.

The 20/20 Group team has extensive experience in strategic marketing planning and its services in this area include:

• All forms of market and customer research
• Branding and positioning strategies
• Customer sales, communication and service strategies
• Strategic planning for marketing collateral, advertising, PR and promotional campaigns
• Sales and pricing strategies
• Packaging and presentation
• Action plans and performance measures
• Marketing budgets