Emma Reynolds Emma joined The 20/20 Group at the beginning of 2004, bringing with her four years experience in the tourism (local, inbound, and wholesale) and convention industries. Previously, Emma worked with Destination Cairns Marketing, the largest tourism wholesale company in the Far North, working closely with over a hundred tourism operators, as well as a team of over 30 staff members. Her role developed over two years to include the management of the company’s satellite network (38 locations) and the development of the team through sales training and optimisation to maximise the profit of a tour desk. Emma, together with the Business Development Manager- drove the company’s conference and incentive division to new heights, securing over 12 conferences in one year to become the region’s leading destination Management Company. Emma currently holds the position of Chairperson for the Advisory Board with Lead On Cairns, a not for profit organisation in Cairns connecting young people with the business community. She is also completing a Bachelor of Business (Marketing). Areas of Expertise Emma’s previous work history with Destination Cairns and the Cairns Convention Centre has equipped her with knowledge in many aspects of the tourism industry including product placement and marketing, sales optimisation, nett / retail contract writing, tour desk operations and wholesaling. Emma also has extensive experience in the creative production of company brochures, corporate profiles, newsletters and other marketing collateral