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Research
Research is the ‘homework’ every company should undertake in order to identify with its customers, understand where it's positioned in its marketplace, what economic and industry trends may affect it in the future and how it can attract profitable new business. It is an essential part of the strategic planning process, but it should also be a regular discipline in a constantly evolving commercial
environment.
The team at The 20/20 Group has had extensive experience in customer, economic and market research. We can help you evaluate your product or service, establish customer perceptions, identify potential new markets, and analyse key economic indicators.
Our research services include:
- Economic Research
- Market and customer research, utilising a wide range of methodologies,
including:
- Focus groups
- One-on-one interviews
- Telephone interviews and surveys
- On-line surveys
- Staff surveys
- Exit surveys
- Secret shopper audits
- Competitor analysis
- Pricing analysis
- Demographic research
- The 20/20 Group also produces an annual report on development industry
activity in the Cairns Region for distribution to clients, general industry
and the media.
Case Study
Business Service Division: Research
Job Type: Market and Customer Research
An internet-based, home delivery and wholesale business engaged The 20/20 Group to develop a Strategic Marketing Plan that would devise a growth strategy for its two business streams. In order to provide qualified recommendations, The 20/20 Group started the process with market and customer research to determine the consumers needs, perceptions and motivators.
The objectives were to increase and sustain the number of orders received and to ensure that the business continued to grow through word of mouth, quality products and service. The 20/20 Group achieved these goals by using the following methods:
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Facilitating focus groups with consumers across a range of ages and
demographics.
- Conducting competitor research.
- Compiling a report detailing all findings.
- One-on-one interviews with wholesale customers.
From this research The 20/20 Group was able to compile a report which provided
the business with customer perceptions and on-line buying habits. The 20/20 Group also identified new target customers and made recommendations on how to reach these consumers and increase the profile of both the wholesale and retail business.
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