Research

Research is the 'homework' every company should undertake in order to identify with its customers, understand where it's positioned in its marketplace, what economic and industry trends may affect it in the future and how it can attract profitable new business. It is an essential part of the strategic planning process, but it should also be a regular discipline in a constantly evolving commercial environment.

The team at The 20/20 Group has had extensive experience in customer, competitor and market research. We can help you evaluate your product or service, establish customer perceptions, identify potential new markets, and analyse key economic indicators.

Our research services include:

• The design and implementation of all research projects including methodology, preparation of brief, design of questionnaire, fieldwork, data analysis, report writing and presentation.
• Conducting all different types of research including:
  • Focus groups
  • One-on-one interviews
  • Telephone surveys
  • Customer surveys
  • Secret shopper audits
  • Market research
  • Staff surveys
  • Exit surveys
• Market and economic research including:
  • Competitor analysis
  • Economic analysis
    
  • Economic impact studies
    
  • Pricing analysis
    
  • Government policy analysis
    
  • Quarterly reports on the development industry and sub-division activity in the Cairns region.